European Streetwear Brand Represent Secures £50 Million in Series B Funding to Lead Global Fashion Transformation with AI Technology
[Dongguan, China; September 22, 2025] — Against the backdrop of explosive growth in the global streetwear market, UK-based premium streetwear brand Represent announced the completion of a £50 million Series B funding round on January 15, 2024.


The investment was led by a top-tier Silicon Valley venture capital firm, with participation from existing investors.



The investment was led by a top-tier Silicon Valley venture capital firm, with participation from existing investors.
Made of premium fabric, soft and cozy, comfortable to wear. It is heralded as one of the defining trends of the decade.
The jacket's color use the most popular green in 2022, mixed with other high street logos, it is a very successful design.
Elevate your wardrobe with our Reflective Smile Logo Oversized T-Shirt! The reflective logo adds a cool edge, while the oversized fit ensures a laid-back vibe.
Big colorful chenille patch and dazzling color reflective print collection on one jacket, the effect is conceivable cool.
Unleash your style with our men's bandana-print PUFFER jacket – a bold, fashion-forward choice for unbeatable warmth and flair!