German Streetwear Brand Visits RAINBOW to Explore New Trends
Today, a delegation of clients from a well - known German streetwear brand visited RAINBOW. The two sides engaged in in - depth and productive discussions centered around new techniques and fabrics for 2026.
Germany, as one of the important birthplaces of fashion trends, has seen its apparel market continue to thrive in recent years. According to a report released by the authoritative agency GlobalData, the German apparel market is set to expand further in the coming years. It is expected to grow by 14.2% from the current level to a staggering €61.2 billion between 2025 and 2026.
Within this booming market, streetwear, as a niche segment, has demonstrated extremely strong growth momentum. Young consumers' passion and pursuit of streetwear have made them the main force in the market, accounting for over 60%. They seek individuality, uniqueness, and fashion, and streetwear precisely meets their needs. Meanwhile, with the popularity of the Internet and the convenience of online shopping, online channels have become an important sales avenue for streetwear, with an annual traffic increase of 25%.
The visit by the German clients was due to RAINBOW's outstanding capabilities in apparel techniques and fabric R & D. During the discussions, the two sides delved into potential new techniques and fabrics for 2026, ranging from eco - sustainable materials to innovative design techniques. Each topic sparked heated discussions. This not only laid a solid foundation for future cooperation between the two sides but also injected new vitality into the German streetwear market. It is believed that with the joint efforts of both parties, more novel, fashionable, and high - quality streetwear will be launched to meet the increasingly diverse needs of young consumers.
Oversized, vintage-inspired, and featuring DTG prints for a standout look. Soft, durable, and effortlessly cool—your go-to for modern retro vibes.
Street-ready sequined silver denim jacket—100% cotton with embedded sequins for a standout shine. Perfect for urban fashion brands seeking bold, customizable streetwear.
Comfortable 100% cotton sweatshirt with bold 'Rainbow' screen print. Perfect for streetwear brands and urban fashion retailers. Customizable and available in bulk.
Make a statement in our Striped Long Sleeve Polo with leather accents and an embroidered logo. It's the ideal blend of comfort and high-end fashion for every wardrobe.
