UK Partner Collab Expands: FIFA & Sustainable Fashion Take Center Stage
On June 10, 2025, a long-term British partner came to China to discuss cooperation with us, aiming to advance future cooperation, focusing on improving existing designs and launching innovative product extensions. This visit marked a key step in deepening cooperation between the two parties, and the discussions revolved around two strategic pillars: optimizing ongoing silhouette development and launching bold new categories that integrate sports culture, winter innovation and environmentally friendly materials.
1. Enhancing Core Collections: Fit Meets Functionality
The client praised our current designs’ balance of urban aesthetics and performance but urged further refinement.
2. FIFA World Cup™ Collaboration: Jersey T-Shirts Redefined
Riding on the 2026 FIFA World Cup™ hype, a limited edition jersey and T-shirt collection will be launched. Merging the client’s British heritage with global soccer iconography, the line features bold team colorways, subtle national emblems, and moisture-wicking tech fabrics.
Rugby-inspired fashion strike! Unisex T-shirt blending athletic vibes with street style for a bold, sporty look.
Elevate your look with our Mesh Jersey Long Sleeve T-shirt! Boasting beach heat transfer prints, it's a streetwear must-have. Breathable mesh for comfort, ideal for casual outings.
Dominate the court and streets in our Men's Mesh Basketball Shorts! Custom mesh with contrast details for a standout look.
Oversized Jersey Long Sleeve for women, blending satin & mesh. Sporty with a letter print, this two-tone top ensures comfort.
3. Winter-Ready Puffer Jackets for Europe’s Cold Snap
Responding to Europe’s harsh winters, the client prioritized puffer jackets with extreme weather resilience. Prototypes now include detachable faux-fur hoods, adjustable hem cinches, and recycled down insulation. A standout feature: modular pockets that convert into waist packs, blending pragmatism with street-ready style.
4. Sustainability Pledge: Organic Cotton & Beyond
Both parties committed to scaling eco-friendly materials. By 2026, 80% of jersey fabrics will transition to GOTS-certified organic cotton, while puffer jackets adopt PFC-free water-repellent coatings.
This partnership cements our position as innovators in sports-inspired, sustainable apparel, ready to conquer global markets with cutting-edge design and purpose-driven values.
