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Mattel Authorization: Streetwear's Fresh Start

Sep 29,2025
Mattel & Rainbow Touches
        Receiving the authorization from Mattel is a crucial step and a significant milestone in the development of our streetwear brand.
        As a global toy giant, Mattel's iconic IPs, such as Barbie and Hot Wheels, carry the childhood memories of generations. Its philosophy of "play through possibilities" perfectly resonates with streetwear's pursuit of individual expression and unique attitude, injecting a unique vitality and inspiration into streetwear culture.
        Securing this authorization from Mattel not only means we have official recognition and endorsement from a top-tier IP, but also allows us to cleverly integrate the playfulness of toys into clothing designs, creating "wearable cultural symbols" for consumers. We look forward to collaborating with clients to develop related apparel collections. Through research, co-creation workshops, and other activities, we will listen attentively to user needs and ideas, incorporating the deep affection of fans for classic IPs and the creative imagination of collectors into every design detail. This way, each piece of clothing becomes a connecting link, laying a solid foundation for future expansion into the broader market.
        With the Canton Fair currently underway, we warmly welcome customers from around the world to visit our office. Experience the unique creative charm of streetwear, inspect our factory's strengths, and discuss partnership opportunities face-to-face with us. Together, we'll chart a new path for the future of fashion!
Mattel & Rainbow Touches
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